Clarifications with Klarén: redefining premium materials
We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.
Change, however, doesn't have to mean compromise, a choice of a great in car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.
The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work. Sustainability needs a new soundtrack.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
Old airbags and new solutions: putting Reykjavik on the map
For a long time, Iceland was the best-kept secret of the Nordics. But inevitably, word got out about a country bursting with innovation and green tech. And we’re here for it. Iceland’s capital, Reykjavik, is inspiring the world with its booming creativity, green solutions and high-end sustainable designs.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will meet Polestar owners from around the world to explore their stories. First up is tech aficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.