Clarifications with Klarén: redefining premium materials

We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.

Change, however, doesn't have to mean compromise, a choice of a great in car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.

The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work.  Sustainability needs a new soundtrack.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.  

Related

Five questions for Arlena Amiri

Arlena Amiri, Head of Polestar 0 Operations, on turning big-picture thinking into tangible targets – and how standing on the sidelines during a sustainable revolution is passé.

Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI Founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable.

White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts

Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.