World EV Day

It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn’t happen fast enough. Sometimes, a boost is needed to get to the event horizon.

World EV Day is September 9th. And Polestar is a founding member

Such as World EV Day.

Launched by Swedish-Swiss firm ABB and sustainability media company Green.TV, September 9th will be a day of “global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future”. 2020 will see the first iteration. And Polestar is a founding member.

“I’m thrilled to be working with a leading OEM like Polestar on World EV Day,” says Green.TV founder Ade Thomas. “This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonised transport future for all.”

The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.

It seems like we’ve arrived at a tipping point.

Related

Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI Founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable.

Design Towards Zero Award Winners: Werewool

Werewool’s textile innovation and sustainable technology has the potential to revolutionise the clothing industry. With a new class of protein-based biodegradable textile fibres, the textile industry's dependence on extractive raw materials, harmful dyes, and plastics can be broken.

Transforming the SUV coupé

When contemplating our next car, Polestar 4, we had to ask a simple question: “How will a Polestar SUV coupé be different to all the rest and solve typical SUV coupé downsides?”