Summer Highlights 2021

This summer was marked by collaborations, campaigns, and events. And like every summer, we did it the Polestar way.

May 2021

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Collaborated with Highsnobiety at the Paramount House Hotel in Sydney Australia, where robotics engineer and musician Moritz Simon Geist took components from Polestar 2 to create music, and then performed it digitally.

June 2021

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Announced Polestar 3, our next car and the next evolution of Polestar’s design language, will be built in Ridgeville, South Carolina.

The Art for Art campaign was launched allowing collectors to trade their art for our hybrid performance vehicle, the Polestar 1. A true collector’s item.

Our second Polestar Design Contest was launched with the theme of "Progress".

July 2021

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Went back to Goodwood for the Festival of Speed and brought with us our entire story.  Polestar 1, in its golden limited-edition colour, the Experimental Polestar 2, and the Precept.

Opened a Powerstop charging station at Mjölby, strategically located on the E4 between Stockholm and Gothenburg in Sweden.

Premiered episodes 1 and 2 of “Precept: From Concept to Car”, our Precept documentary.

August 2021

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Went to CAKE World’s Race and took the Experimental Polestar 2 with us.  

Invited journalists to test drive our new single motor Polestar 2 models.

Finally, we revealed our exclusive web shop, home for a limited time only to the Makka – Polestar edition by CAKE.Polestar Additionals is our newest digital space for our take on all sorts of lifestyle products.

Not that we’re complaining, but we didn’t get to do a lot of sunbathing…

Related

White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts

Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.

Road to Ronda

Achieving the perfect driving experience is dependent on two things. Firstly, the car needs to provide optimal speed, comfort, and handling so one can really feel the thrill of driving. Secondly, it’s the real estate agent’s creed: location, location, location. We work tirelessly to create the cars that provide you with the perfect driving experience wherever you drive, and the road to Ronda makes the job a little easier.