Set in stone
A goal set in stone is a commitment that cannot be changed or altered. Slightly daunting, perhaps. But when it comes to making climate action goals, these should be just that. Set in stone.
We know this is the crucial decade to bend the emission curve. At COP26, car brands will share their plans and visions to reach zero emissions.
And that’s great. Making public goals is an excellent way to hold yourself accountable to reaching your objectives. Something anyone struggling with an unhealthy habit knows.
But just to make sure that these goals aren’t forgotten, but preserved and followed up, we’ve decided to take notes. In stone.
Because COP26 may soon be over, but our industry’s visions must remain.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.
Blue skies and a Sky blue electric roadster at Pebble Beach
Monterey Car Week is where car enthusiasts come together to experience vintage rarities and cutting-edge concepts alike. So, if challenged to name a better place to get people excited about the “Sky” blue, open-top redefinition of electric performance than sunny California, we’d struggle.