Road to Ronda
Achieving the perfect driving experience is dependent on two things. Firstly, the car needs to provide optimal speed, comfort, and handling so one can really feel the thrill of driving. Secondly, it’s the real estate agent’s creed: location, location, location. We work tirelessly to create the cars that provide you with the perfect driving experience wherever you drive, and the road to Ronda makes the job a little easier.
Perched on the cliffs of the El Tajo canyon is the city of Ronda. With a history stretching back to the Neolithic age, it’s a city bursting with historical sites. Only about an hour’s drive from Marbella, it offers visitors a change of pace from the packed beaches and hustle and bustle of southern Spain’s big cities. While the destination of Ronda should be on everyone’s bucket list, the road there is just as important.
Describing the experience of driving the A-397 from Marbella to Ronda is an exercise in resisting excessive use of hyperbole and eye-catching adjectives. Known for its extraordinary views, the road ascends the side of a mountain, surrounded by towering cliffs and deep valleys. The road has excellent paving, a mix of sharp bends and longer well-turned curves, straightaways, and places to stop and take in the views. Ronda is also home to the famous Circuit Ascari where we have had test drives of our limited-edition Polestar 2.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Yearly Highlights 2022
Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.