Red Dot Awards 2020

A red dot shows where you are on the map. A Red Dot Award shows where you are as a brand on the map of design. Polestar now has three.

The Polestar brand department lined up in front of the Polestar headquarters in Gothenburg.
Pictured: Kraftwerk presents "The Polestar Brand-Machine".

The Red Dot Award is an internationally renowned annual contest which has become a well-established seal of quality for good design. The contest is broken down into three categories: Product Design, Brands & Communication Design, and Design Concept. Out of 6,992 entries from around the world, Polestar once again stood out for our pure progressive design and attention to detail.

The first award received is Red Dot’s highest distinction: Brand of the Year. This is a powerful acknowledgement of how our brand experience is designed and delivered. The jury evaluated the submissions and chose Polestar for “portraying a consistent brand image across various channels in its communication.”

“Introducing a new brand in the already saturated automotive market is no mean feat. Polestar was able to convince us that the brand did not emerge overnight. The brand presence is cool, electrifying and designed with long-lasting style,” comments Prof. Michel de Boer, Red Dot juror and Creative Director at De Boer & Wang Studio.

Polestar also received the Best of the Best award for consistency in design quality and creative performance. Finally, the Polestar 2 design book which Polestar produced in 2019 has received an award for creativity and good craftsmanship.

As a brand, it’s not enough to just be on the map. It is also important that you leave a red dot. Or three.


Large industrial orange pipes in old courtyard

Milan is the centre of the design universe (again)

With machine learning exhibitions, anti-smartphone throwbacks, and a giant brutalist orange lavatory, Milan Design Week is always one of the most sought-after tickets on the cultural calendar. Designs first seen on these well-trodden streets inevitably filter down into your homes, wardrobes, and, yes, even cars. As any good creative will tell you, if you want to see what’s coming next in the world of design, you must first start in Milan. We join Nargess Banks for this year’s must-see attractions at Salone del Mobile and Fuorisalone.