Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.
Sometimes, they all come together. All the ambitions, hopes, aspirations, dreams, and plans.
At Polestar, that’s just happened. Our ambitions for sustainability, our plans for technology, and our aspirations for design have all meshed. Mingled. Come together. And we’ve given it a name.
It’s called Polestar Precept.
See for yourself.
Hollywood turns electric: can EVs light up the silver screen?
Hollywood stars come and go. Hollywood cars are the same. The vehicles we see on the big and small screen can make their mark on our consciousness, but they can also slip by almost unnoticed. When they do create that lasting resonance, they take on a character of their own, creating a legacy that never fades. After Polestar 3 appeared in the HBO hit series Succession, we spoke to Hollywood insiders to find out if an electric car can reach that same level of fame.