Precept: sustainability

The journey towards greater sustainability is a journey without end. There are always further improvements to be made, new technologies to be employed, and new solutions to implement. It’s the true never-ending story.

And though that may appear futile at first glance, this is not a sad story. It’s a tale packed with minor setbacks which lead to major breakthroughs. Collaboration and experimentation are the common themes. And progress is measured in the amount of waste eliminated. It’s not a zero-sum game. It’s a zero-emissions game. And every move in the right direction counts.

Related

A white Polestar 2 charging outside of a white building.

Leading the charge: Polestar and Plugsurfing release an app

We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.

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