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Polestar 2
Charging

Precept: Redefining premium

We’ve redefined electric performance. We’ve redefined the automotive retail experience. And we’re also redefining premium.

I Precept bruker vi bærekraftige materialer som redefinerer premium

Premium, when it came to cars, used to be something that was defined by chrome, leather, or wood. We set out to shift this paradigm, taking inspiration from fashion, footwear and the opportunities afforded by upcycling materials. With the application of new processes and materials, the old standards need not apply any longer.

“As a young car company, it would be a missed opportunity if we just apply the same recipes that the car industry has applied for decades. We carefully looked at how society is changing and how things are different these days and we asked ourselves: how does that affect the way we think? What do they do to our paradigms?” says Maximilian Missoni, Head of Design at Polestar.

Precept features sustainable materials that redefine premium.
Precept features sustainable materials that redefine premium.

This is how we derived a new set of materials for the new premium. The seats, for example, feature 3D-knit: a woven fabric made from 100% recycled PET bottles. In other parts of the interior, bio vinyl which is composed of bottle stoppers and recycled cork is used. A material comprised of recycled fishing nets is utilised for the carpets. These high-tech, sustainable materials, combined with recycled aluminium detailing, create a new expression of premium.

Another material that is used in the Precept is the flax-based composite made by Swiss firm Bcomp. When it’s backlit, its naturally regular and geometric texture stands out.

Polestar 2 features WeaveTech which redefine premium.

This builds upon the foundation of material innovation that saw its first expression in the Polestar 2 with WeaveTech, our vegan material, which is inspired by drivers’ wetsuits. It’s an innovative and unique upholstery that is distinct from leather and is both dirt and moisture resistant. The Precept takes the next step in casting away traditional design cues and contributes to our new expression of premium.

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A new car needs to stand up to the elements. Not just rain, snow, and wind, but harsh cold and blazing sunshine too. With drivers all over the world looking to Polestar for their next EV, each and every car with the star on its nose needs to perform flawlessly no matter what the elements throw at it. Performance can’t be left to sheer luck. Testing—and more testing—is the only way to make sure a car performs the way Polestar wants it to every time.

From Concept to Car: Keeping cool

A new car needs to stand up to the elements. Not just rain, snow, and wind, but harsh cold and blazing sunshine too. With drivers all over the world looking to Polestar for their next EV, each and every car with the star on its nose needs to perform flawlessly no matter what the elements throw at them. Performance can’t be left down to sheer luck. Testing — and more testing — is the only way to make sure a car performs the way Polestar wants it to every time.

scetch of BST Concept

The importance of concept cars

Every great leap forward in the automotive world started with a bold idea, a sketch, or a prototype — leading to an eye-catching concept car. These vehicles are far more than showpieces; they are the first glimpse into the future of travel, where design, technology, and imagination collide to shape the road ahead.