2020.05.28

Polestar talks safety

We played it safe. As a company made up of car enthusiasts, one of our favourite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we’d like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations to be found in the Polestar 2, it wouldn’t be wise. Ironically, it’d be unsafe.

Hans Pehrson and Beatrice Simonsson sitting in front of a Polestar photographed in black and white

So, we took our innovative digital-first approach, already a hallmark of our brand, and applied it to this event, making it a webinar for newsletter subscribers to livestream (and putting it on YouTube for everyone to see).

Featuring a panel made up of Polestar Head of R&D Hans Pehrson and Polestar 2 Product Manager Beatrice Simonsson, the webinar was filmed in the showroom of our Gothenburg HQ, and featured presentations on Polestar 2 safety features, along with a Q&A session.

There’s no better time to play it safe than when talking about safety. See the webinar here.

2023.12.01

Shredding surfboards to make sustainable skateboards

In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we travelled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.

2023.11.23

Beyond the Road: James Hou

Welcome back to “Beyond the Road,” a content series in which we highlight the stories of Polestar owners from all over the globe. For the second episode, we sat down with UX designer James Hou to talk about cars, design, his dog, and travelling the world.

2023.11.21

Creating a “15-minute city”: Will Melbourne be able to bring its communities closer?

It’s the year 2050 and Melbourne is waking up to another day of life on Earth. In the past decades, the cityscape has seen many improvements. Bikeways are broad and well-connected, parks are lush and nearby, and supporting your locals is easier than ever. With all the essentials accessible by foot or bike, urban life is inclusive and efficient. That’s the plan, at least. The Melbourne Plan.

Polestar talks safety

Related

Shredding surfboards to make sustainable skateboards

Beyond the Road: James Hou

Creating a “15-minute city”: Will Melbourne be able to bring its communities closer?