Polestar Precept: From Concept to Car, Episode 1

Creation requires commitment.

Whether it’s to the original idea, to the work required, or to the time it will take, commitment is key. Unsurprisingly, this rings especially true with cars. Like Polestar Precept.

The team behind Precept wanted to present as complete of a car as possible from the beginning. No flashy design ambitions that could never make it to production. No technological inventions that look like something from the bridge of the USS Enterprise. The team was committed to making something decidedly different than a typical concept car.

Precept would embody sustainable design, innovative technology, and the answers to some of the most pressing questions faced by the automotive industry. It would do so from day one. An approach the entire company committed to.

Episode 1 of “Precept: From Concept to Car”, an introduction to the series titled “The concept”, can be seen here.

Related

Polestar sustainable materials

First things first: sustainable materials

When facing problems, we are often told to go to the root of the issue. The issue of recycling and sustainability is no different. Climate change cannot be solved through ad-hoc solutions. It requires a restructuring of our manufacturing processes, from beginning to end. Our cars begin with raw materials. So that is where we must start, on our journey towards true sustainability.

Stay up to date on the latest Polestar news

Our newsletters are a concentrated blast of all the latest from Polestar: news, events, product information, and more.

Subscribe
Polestar © 2022 All rights reserved
Change location: