Polestar Precept: From Concept to Car, Episode 1
Creation requires commitment.
Whether it’s to the original idea, to the work required, or to the time it will take, commitment is key. Unsurprisingly, this rings especially true with cars. Like Polestar Precept.
The team behind Precept wanted to present as complete of a car as possible from the beginning. No flashy design ambitions that could never make it to production. No technological inventions that look like something from the bridge of the USS Enterprise. The team was committed to making something decidedly different than a typical concept car.
Precept would embody sustainable design, innovative technology, and the answers to some of the most pressing questions faced by the automotive industry. It would do so from day one. An approach the entire company committed to.
Episode 1 of “Precept: From Concept to Car”, an introduction to the series titled “The concept”, can be seen here.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.