Polestar Precept: From Concept to Car, Episode 1

Creation requires commitment.

A screenshot from the Precept documentary series saying Polestar Precept, From concept to car, The concept.

Whether it’s to the original idea, to the work required, or to the time it will take, commitment is key. Unsurprisingly, this rings especially true with cars. Like Polestar Precept.

The team behind Precept wanted to present as complete of a car as possible from the beginning. No flashy design ambitions that could never make it to production. No technological inventions that look like something from the bridge of the USS Enterprise. The team was committed to making something decidedly different than a typical concept car.

Precept would embody sustainable design, innovative technology, and the answers to some of the most pressing questions faced by the automotive industry. It would do so from day one. An approach the entire company committed to.

Episode 1 of “Precept: From Concept to Car”, an introduction to the series titled “The concept”, can be seen here.

Related

Alicia VIkander interviewed on a chair.

Time, luxury, and dollhouses: an interview with Alicia Vikander

Passion, care, and time. Characteristics that can define the creation of a luxury product. Or a work of art. Or a performance. Characteristics that also define the approach of both Polestar and Alicia Vikander. We sat down with the Academy Award-winning actor to discuss minimalism, time, and the lasting impact of interior design magazines.

Artist Emily Medbury stands in an outdoor space surrounded by concrete walls, looking up to the sky.

Circularity through the power of art: Meet Emily Medbury

In collaboration with Polestar, Melbourne-based artist Emily Medbury has created and unveiled the Re:Purpose Collection. Comprising of three bespoke sculptures, the piece stands as a powerful testament to the principles of circular design, innovative thinking, and celebrates the sustainable design elements of the Polestar 3.

Polestar 3 in front of residential street in central Madrid

What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.