Polestar Design Contest
Our design language isn’t a “take”. It isn’t an “approach”. It’s what the present and future of automotive could (and in our opinion, should) look like. We take our inspiration from many different sources: aerospace, product design, science fiction, and more. And in doing so, we inspire change.
As a guiding star, we want to also offer support when it comes to inspiring change. With that in mind, we set up the Polestar Design Contest: an annual event open to any and all designers (and design students), with coaching and support from Polestar Design peppered throughout the process. This isn’t a “one and done” contest; submissions are judged, shortlisted, reviewed in one-on-one sessions with Polestar designer (and Polestar Design Community founder) Juan Pablo Bernal, and rendered as digital models. The winning designs will be realised as 1/5 scale hard models, shown as centrepieces during the Polestar Design Exhibition, another annual event (more on that later) which the winners will attend as guests of honour.
CES 2023: ten tech trends making our lives easier
If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Yearly Highlights 2022
Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.