Polestar Design Contest: the jury

The Polestar Design Contest features a truly expert jury. Polestar Head of Design Maximilian Missoni, Senior Design Manager Juan Pablo Bernal and Car Design Research Director Sam Livingstone are the ones who will evaluate every submission, pore over every detail, and ultimately determine the winners of the contest.

They’ll also offer advice, guidance and feedback to designers during the process. A hallmark of the Polestar Design Contest, shortlisted contestants have personal sessions with both the jury members and Polestar Head of Sustainability Fredrika Klarén.

See above to watch the jury discuss this year’s theme, their personal journeys through the world of car design, and more. And to learn more about this year’s contest, head on over to the Polestar Design Contest page.

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Polestar 3 in front of residential street in central Madrid

What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.