Polestar 2 production begins

We’ve made a big deal out of milestones before. That’s to be expected. We’re a part of the automotive industry, though the relationship is complicated, and milestones are very popular here. But this is a big one.

01/04

Polestar 2 production has started.

Despite numerous setbacks, unforeseen circumstances, and the sheer logistical challenge of getting production of our first all-electric vehicle up and running, it has indeed begun.

This is significant for a few reasons. Firstly, Polestar 2 is no longer a fleet of prototypes at various stages of completion. It’s a fully realised car ready to be delivered to customers. Secondly, the countdown to those deliveries has officially begun. The first handovers are slated to occur in the summer of 2020. And last but certainly not least, we’re that much closer to our goal of getting as many drivers as possible behind the wheel of a Polestar 2.

Celebrating milestones is a bit of a cliché. But this is a big one. And it deserves to be celebrated.

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When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.