2019.09.13

Nico Rosberg

Entrepreneur, e-mobility enthusiast, and F1 world champion Nico Rosberg took the Polestar 1 for a spin through the streets of Frankfurt, ending at the International Motor Show. We sat down with him inside the roadshow cube (in the Polestar 2 itself) and picked his brain.

The back of a white Polestar 2 in a black and white room

What are your first impressions of the car?

I just drove the Polestar 1, together with Joakim (Rydholm, Polestar development engineer), and what impressed me the most was the dynamic, sporty feel when driving. That’s something that I really like personally, and it’s something that everyone will enjoy. The steering is very direct, and the brakes have a really sporty feel, which was very nice.

We’ve tried to create a more holistic driving experience, focusing on all aspects as opposed to just straight-line acceleration. Do you feel that we’ve achieved that?

Absolutely, I love what you have achieved with the car. I really think you’re on the right track.

What are your overall impressions of the Polestar brand?

What you guys are doing is very exciting. The design elements are really nice with both the Polestar 1 and the Polestar 2. Very beefy, bulky for its category. I like that. The Polestar 2 price-point is really cool as well, that’s exactly where you need to set it. I like the carbon fibre details [in the Polestar 1], like on the bonnet for example; trying to push for the lightest weight is obviously important. Those kinds of details give it a racing look, and in my opinion are absolutely necessary (and also quite unusual) for that category of car.

Given your interest in e-mobility, where do you see Polestar fitting in that landscape? Which piece of the e-mobility puzzle is Polestar?

Well, Polestar is going for the subscription model, and that seems be the goal for most people at the end of the day. That’s where the entire market is going; just as our videos are offered via a subscription model, mobility itself will be offered via a subscription model one day. It’s smart that Polestar is positioning itself that way. A lot of it will come down to all the other aspects though: the cost, the infotainment (where you’re definitely taking the right course with the Android system), and so on. All these things will make it a success. In the future, it won’t just be about the driver experience, it’ll be about the overall customer experience, inside the car.

Nico Rosberg in front of a metallic Polestar

See below for Nico’s official channels:

nicorosberg.comfacebook: nicorosberg Instagram: @nicorosberg

Twitter: @nico_rosberg

YouTube: Nico Rosberg

2023.12.01

Shredding surfboards to make sustainable skateboards

In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we travelled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.

2023.11.23

Beyond the Road: James Hou

Welcome back to “Beyond the Road,” a content series in which we highlight the stories of Polestar owners from all over the globe. For the second episode, we sat down with UX designer James Hou to talk about cars, design, his dog, and travelling the world.

2023.11.21

Creating a “15-minute city”: Will Melbourne be able to bring its communities closer?

It’s the year 2050 and Melbourne is waking up to another day of life on Earth. In the past decades, the cityscape has seen many improvements. Bikeways are broad and well-connected, parks are lush and nearby, and supporting your locals is easier than ever. With all the essentials accessible by foot or bike, urban life is inclusive and efficient. That’s the plan, at least. The Melbourne Plan.