Kindred spirits: Koenigsegg

It’s a small world. Especially the world of automotive visionaries who call Sweden’s west coast home. In fact, they have a group chat. Sometimes they use it to coordinate a meet-up. Like the one you see here.

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Alicia VIkander interviewed on a chair.

Time, luxury, and dollhouses: an interview with Alicia Vikander

Passion, care, and time. Characteristics that can define the creation of a luxury product. Or a work of art. Or a performance. Characteristics that also define the approach of both Polestar and Alicia Vikander. We sat down with the Academy Award-winning actor to discuss minimalism, time, and the lasting impact of interior design magazines.

Artist Emily Medbury stands in an outdoor space surrounded by concrete walls, looking up to the sky.

Circularity through the power of art: Meet Emily Medbury

In collaboration with Polestar, Melbourne-based artist Emily Medbury has created and unveiled the Re:Purpose Collection. Comprising of three bespoke sculptures, the piece stands as a powerful testament to the principles of circular design, innovative thinking, and celebrates the sustainable design elements of the Polestar 3.

Polestar 3 in front of residential street in central Madrid

What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.