Kindred spirits: Bcomp
Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.
When Swiss natural fibre firm Bcomp came up with the idea of using fully sustainable flax to create high-performance composite materials, it was one of these moments (or whatever the local equivalent of “eureka” is in Switzerland).
When we came up with the idea of using these composites in the Polestar Precept, it was another one of these moments. Learn all about Bcomp above.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.