The Polestar 1 World Tour continues and next up is the prestigious Monterey Car Week in California. This collection of exclusive events is arguably one of, if not the, most exclusive automotive gatherings in the world – with exotic cars new and old on display from the world’s most desirable brands.
Pebble Beach Concours d’Elegance
The Polestar Pavilion will take pride of place on Peter Hay Hill at Pebble Beach, where visitors will be able to view Polestar 1, chat to our team and experience the hospitality and serenity of the bespoke Polestar environment.
Monterey Car Week includes some very special events for car enthusiasts, connoisseurs and collectors including The Quail, A Motorsports Gathering on Friday and the Concept Lawn at Pebble Beach on Sunday. Polestar 1 will be shown at both these events with the beautiful Monterey Peninsula as a backdrop. And, in a break from his duties as CEO of Polestar, Thomas Ingenlath will be an honorary judge in the famous Pebble Beach Concours d’Elegance.
A fitting debut for Polestar and Polestar 1 on North American soil.
Polestar 1 at Pebble Beach
The North American debut for the Polestar 1 was a spectacular success at the Pebble Beach Concours d’Elegance and The Quail, A Motorsports Gathering. Two of the most glamourous events on the automotive calendar perfectly captured the essence of Polestar 1.
Design Towards Zero Award Winners: Werewool
Werewool’s textile innovation and sustainable technology has the potential to revolutionise the clothing industry. With a new class of protein-based biodegradable textile fibres, the textile industry's dependence on extractive raw materials, harmful dyes, and plastics can be broken.
Polestar and GANNI partner at the world’s most sustainable fashion week in Copenhagen
Last week the fashion industry gathered in Denmark for Copenhagen Fashion Week (CPHFW), famous for its progressive labels and forward-thinking design. CPHFW is also recognised for its world-renowned sustainability action plan. So, when sustainability trailblazer GANNI asked us to partner up, we packed our bags and left for Copenhagen.