IAA Mobility 2021
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.
So, with innovations along the path to climate neutrality as the overarching theme of the summit, we headed to the IAA, along with Polestar 1, Polestar 2 and the Precept.
In Munich, our Polestar Open Space found itself smack in the middle of Königsplatz. The Polestar Open Space brought our visions to the people, letting visitors get up close with the cars while picking the brains of Polestar experts.
But although these cars answer some of the most pressing questions faced by the automotive industry in terms of sustainable design and innovative technology, the IAA is just as much about displaying brand-new products and services. Thus, the Polestar Open Space also featured some surprises: the first working prototype of the Re:Move as well as the new Makka – Polestar edition by CAKE.
As a collaboration between Polestar, Konstantin Grcic (who first conceived of the vehicle), Wallpaper*, Hydro, and CAKE, Re:Move was made to inspire new thinking around electric mobility. The collaboration was launched in March 2021 and made its first virtual appearance at South by Southwest 2021. Radical in design, engineering and ambition, the multi-functional electric transporter presents a sustainable way to carry and deliver goods.
“Good design is inherently sustainable design. Everyone involved in this distinctive project shares the belief that purity can be a driver for sustainability,” says Konstantin Grcic, Re:Move designer.
Equally committed to tackling both pollution and overcrowding is Makka, CAKE’s recently released short-haul city commuter. Designed as a smart and aesthetic solution to growing urban congestion, this lightweight bike possesses the same detail-oriented design that is a CAKE trademark. Makka – Polestar edition by CAKE, unveiled at IAA, is a new interpretation of the instant classic.
“The IAA offers an important forum for the ideas and concepts that actors within the automotive community are coming up with,” says Thomas Ingenlath, Polestar CEO. “Makka – Polestar edition by CAKE is the next step in our brand collaboration and it gives us a chance to tackle broader mobility challenges. Together with brands like CAKE, we are building momentum towards a more sustainable future.”
Between showcasing our state-of-the-art vehicles and swinging test drives with the new versions of Polestar 2, we took part in several conference debates. To discuss the future of automotive retail, Scott Dicken, European Commercial Operations Director at Polestar, joined a roundtable with thought-leaders from Google and McKinsey among others. And Polestar Head of Design, Maximilian Missoni, took part in a panel session to discuss the impact of design on mobility in politics, culture, economy and responsibility.
When you fuse the forces of innovation, cutting-edge technology and sustainable electric performance, a new automotive future begins to emerge. And that’s what the IAA is all about. Which is exactly why we went there.
First things first: sustainable materials
When facing problems, we are often told to go to the root of the issue. The issue of recycling and sustainability is no different. Climate change cannot be solved through ad-hoc solutions. It requires a restructuring of our manufacturing processes, from beginning to end. Our cars begin with raw materials. So that is where we must start, on our journey towards true sustainability.
More than the sum of its parts: BST edition 270
Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.
Polestar x Swedish Fashion Council: driving change through collaboration
Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.