Germany’s Luxury Car of the Year 2020
On the journey towards more sustainable electric performance, we wouldn't settle for making the car of the day, week or month. We went straight for Car of the Year.
Polestar 2 was chosen as German Car of the Year (GCOTY) in the Luxury category. A jury of 18 automotive journalists were impressed with the Polestar 2, much like other journalists from all around the world. Their selection was based on a number of criteria like driving pleasure, drivetrain, safety and price/performance ratio.
In addition to the luxury category, which includes all cars with an entry-level price of €50,000 and higher, the competition has four other categories: compact, premium, new energy, and performance.
This award means that Polestar 2 has qualified for the final round, along with the four other finalists, two of which are also electric vehicles. These five were chosen from 72 vehicles that have been released since the end of 2019. The jury will announce the winner on November 16th.
Polestar 2 won Luxury Car of the Year, but what it embodies goes further than that: a more sustainable future, which we'll continue to lead the way towards.
White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Road to Ronda
Achieving the perfect driving experience is dependent on two things. Firstly, the car needs to provide optimal speed, comfort, and handling so one can really feel the thrill of driving. Secondly, it’s the real estate agent’s creed: location, location, location. We work tirelessly to create the cars that provide you with the perfect driving experience wherever you drive, and the road to Ronda makes the job a little easier.