In our tireless pursuit of pure, progressive performance, we know that a key component is speed. You might even say that we have a need for it. So when the opportunity to get involved with Electronic Arts, makers of the hugely influential and highly successful Need for Speed™ franchise arose, we leapt at the chance. The latest instalment, entitled “NFS™ Heat”, has players choosing from different cars and competing in street races while evading local law enforcement .
The Polestar 1 is among these cars. We could wax poetic about how it looks with the additional spoilers, wide-body kits, and other add-ons that are possible in the game, but it’s better to see for yourself.
Electronic Arts decided to debut this title at Gamescom 2019. The largest gaming event in the world, Gamescom (stylised as “gamescom”) is a video game trade fair held annually in the German city of Cologne since 2009. EA is one of fifteen publishers announcing upcoming releases with their NFS™ Heat reveal. And with the Polestar 1 being prominently featured in said game, we packed out bags and headed to the largest city on the Rhine.
Amongst the brightly coloured booths of game studios and people cosplaying Myrrah the Locust Queen could be found the NFS™ Heat stand. Lines of excited gamers snaked around the velvet ropes, dwarfing the lines of other booths and proclaiming that this is a game with deafening buzz and very real hype. And the Polestar 1, by all accounts, generated its own hype. A number of gaming influencers drove the Polestar 1 in NFS™ Heat, and recorded both the gameplay and their reactions. See below to read some of their reactions:
"I saw this car at Goodwood and fell in love with it. Normally hybrids aren’t about performance but this is a whole new thing."
"It really shows where the industry is heading, and what the future looks like."
The Need for More Details: NFS™ Heat
Set in the fictional open-world pastel-and-palm-trees locale of Palm City, NFS™ Heat allows players to compete in different street races, earning credits which they can then use to upgrade cars and components. Speedhunters Showdown, a contest held during the day, allows players to race and stack credits in relative safety. It’s also possible to race in the more illicit events held under cover of night, with the added danger of a police force willing to both shut down the races and steal any credits up for grabs.
Polestar x Swedish Fashion Council: driving change through collaboration
Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.
COP27: virtual attendance, real results
The Conference of Parties, more commonly known as COP, is the biggest and most important annual conference on climate change. The objective, which is easier said than done, is to gather nations, decision makers and corporations to address ways in how we should tackle the climate crisis. This year marks the 27th edition, held in Sharm el Sheikh, Egypt. Or in our case, Gothenburg, Sweden. To minimise our environmental impact, we decided to do things a little differently this year.
Gent Jazz and Polestar 2: a perfect duet
Since 2002, Gent Jazz has been a place for music lovers to experience intimate concerts, with performances from world-famous artists, as well as unknown gems. At this year’s festival Sting, Melody Gardot, Van Morrison, and Agnes Obel were some of the stars who took the stage to share their magic. Another star was also there to perform.