In our tireless pursuit of pure, progressive performance, we know that a key component is speed. You might even say that we have a need for it. So when the opportunity to get involved with Electronic Arts, makers of the hugely influential and highly successful Need for Speed™ franchise arose, we leapt at the chance. The latest instalment, entitled “NFS™ Heat”, has players choosing from different cars and competing in street races while evading local law enforcement .
The Polestar 1 is among these cars. We could wax poetic about how it looks with the additional spoilers, wide-body kits, and other add-ons that are possible in the game, but it’s better to see for yourself.
Electronic Arts decided to debut this title at Gamescom 2019. The largest gaming event in the world, Gamescom (stylised as “gamescom”) is a video game trade fair held annually in the German city of Cologne since 2009. EA is one of fifteen publishers announcing upcoming releases with their NFS™ Heat reveal. And with the Polestar 1 being prominently featured in said game, we packed out bags and headed to the largest city on the Rhine.
Amongst the brightly coloured booths of game studios and people cosplaying Myrrah the Locust Queen could be found the NFS™ Heat stand. Lines of excited gamers snaked around the velvet ropes, dwarfing the lines of other booths and proclaiming that this is a game with deafening buzz and very real hype. And the Polestar 1, by all accounts, generated its own hype. A number of gaming influencers drove the Polestar 1 in NFS™ Heat, and recorded both the gameplay and their reactions. See below to read some of their reactions:
"I saw this car at Goodwood and fell in love with it. Normally hybrids aren’t about performance but this is a whole new thing."
"It really shows where the industry is heading, and what the future looks like."
The Need for More Details: NFS™ Heat
Set in the fictional open-world pastel-and-palm-trees locale of Palm City, NFS™ Heat allows players to compete in different street races, earning credits which they can then use to upgrade cars and components. Speedhunters Showdown, a contest held during the day, allows players to race and stack credits in relative safety. It’s also possible to race in the more illicit events held under cover of night, with the added danger of a police force willing to both shut down the races and steal any credits up for grabs.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will be meeting with Polestar owners from around the world and explore their story. First up, is tech afficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.
Checking the pulse: Goodwood Festival of Speed 2023
An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the jewel in the crown of motor events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.
Step-by-Step Guide: A photoshoot at Monza
They say a picture paints a thousand words. And this one is no different. The story of how these photos came to life is a tale of sweat, shouts, and improvisations. But before we get to duct-taped tripods and missing insurance details, we must first set the scene.