Expo 2020 Dubai
Sometimes, you can create a new tradition by joining an already established one. Especially when said tradition is one of showcasing the latest technological achievements the world over. We’re speaking, of course, of the World Expo. Which Polestar joins this year.
First held in Prague in 1791, the World Expo (also known as the World’s Fair or Specialised Expo) is a large-scale international exhibition lasting from three to six months and a platform for countries to display their newest innovations and developments. This year’s iteration, known as Expo 2020, takes place in Dubai. Featuring over 190 nations and billed as “the greatest global gathering in history”, Expo 2020’s primary theme is that of “connecting minds and creating the future” through sustainability, mobility, and opportunity.
The Sweden Pavilion, located in the Sustainability District, showcases the various brands that are helping to push innovation within life sciences, smart cities, bio-circular economies, and mobility. Which is where we come in. An official partner, Polestar’s stand features an AI-enhanced scale model of Polestar Precept, along with numerous videos explaining our approach to sustainability, collaboration, and the near future of electric mobility. Attendees stroll through a forest of wooden trunks, a symbol for co-creation designed by Alessandro Ripellino Architects, Studio Adrien Gardère, and Luigi Pardo Architetti, with stumps taking the place of plinths. The pavilion, built of alternative materials, is “a fusion of dense Nordic woodland and Islamic geometric design”. It’s estimated to have saved approximately 1,000 CO2e by avoiding the use of traditional materials in its construction.
Some traditions are worth maintaining. Particularly those that emphasise innovation, collaboration, and a more sustainable future.
More than the sum of its parts: BST edition 270
Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.
Polestar x Swedish Fashion Council: driving change through collaboration
Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.