Clarifications with Klarén: the climate-neutral car
Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.
We’re attempting to go one step further. We’ve set the goal to create a climate-neutral car. And we’re attempting to do it by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project), will be to achieve. But we also know how imperative it is that we succeed.
Zeroes, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design towards.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
Beyond the Road: Emma Olbers
We are back with yet another episode of Beyond the Road, a content series where we highlight Polestar owners’ stories from all over the world. This time, we had the privilege of stepping into award-winning designer Emma Olbers’ studio to talk about creativity, sustainability, and the future of design.
How leather has endured centuries of changing times, trends, and demands
Leather is one of the most premium materials out there, known for its durability and graceful ageing. It’s not as widely known for its sustainability credentials. James Muirhead, an eighth-generation member of the family-owned Bridge of Weir, lets us in on the conscious processing of some of the world’s finest leather.
Beyond the Road: Tanja Sotka
Welcome to our third episode of Beyond the Road, a content series where we highlight Polestar owners’ stories from all over the world. In this episode, we met up with real estate agent Tanja Sotka in the remote and serene landscapes of Finland’s Lapland, where she finds solace and purpose.