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Clarifications with Klarén: the climate-neutral car

Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.

We’re attempting to go one step further. We’ve set the goal to create a climate-neutral car. And we’re attempting to do it by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project), will be to achieve. But we also know how imperative it is that we succeed.

Zeroes, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design towards.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

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Cover shot for Polestar portraits episode with J.R. Hildebrand.

Polestar portraits with race car champion J.R. Hildebrand

With countless races on his resume, twelve of which were in the renowned Indianapolis 500, along with racing 24 Hours of Daytona and the Pikes Peak International Hillclimb, J.R. Hildebrand knows all there is to know about performance.

Two peope standing in front of a white Polestar

Beyond the Road: Oliver and Jos van den Berg

For many "car people," ownership is about more than just the vehicle. It's a never-ending journey that encapsulates passion, performance, and, in some cases, a deep connection with a brand. For one father-son duo in Germany, their experience with Polestar has been an exploration of just that. We spoke to Oliver and Jos van den Berg to discover what it's like being part of the Polestar family.

Polestar Additionals: Find the perfect Christmas gift for the holidays

It’s beginning to look a lot like Christmas. The temperature is dropping, the days are getting darker, and you are approaching the yearly task of deciding what to buy for your loved ones. Regardless of whether you dread the task, or can’t wait to wrap those gifts, you’ve come to the right place. This is the shopping guide for all Polestar additionals.