Clarifications with Klarén: the climate-neutral car

Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.

We’re attempting to go one step further. We’ve set the goal to create a climate-neutral car. And we’re attempting to do it by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project), will be to achieve. But we also know how imperative it is that we succeed.

Zeroes, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design towards.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

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Aerial view of 2 Polestar 3s in remote Spanish village.

This Polestar 3 exterior colour tops the list

Choosing a colour is one of the most enjoyable decisions when getting a new car. That’s not to say it’s easy. Especially when you have to choose between stunning, ravishing, and equally striking. Although choosing from the curated colour palette for Polestar 3 probably wasn’t easy, the public has spoken. With a staggering 39 percent, one exterior colour tops the chart of configurated cars.