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Clarifications with Klarén: the climate-neutral car

Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.

We’re attempting to go one step further. We’ve set the goal to create a climate-neutral car. And we’re attempting to do it by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project), will be to achieve. But we also know how imperative it is that we succeed.

Zeroes, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design towards.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

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Silhouette of lady standing in front of colourful digital art exhibition

How data is disrupting the art world - and can your car play a part?

Big Data is the buzziest of words. For some, it’s the dawn of a new era, ushing in new technologies and possibilities. For others, it’s about wealth and power – a ‘new oil’ to be harvested and sold. But is there more to Big Data than meets the eye? A select group of people are beginning to uncover a certain beauty and creativity hidden within the endless stream of ones and zeros. And guess what: your EV has a part to play, too.

Sundown.

A peek under the parachute: Polestar 4 Sightings, behind the scenes

Show speed. And show it in a non-traditional way.

Scale model cars of Polestar 2, Polestar 3 and Polestar 4

Crafting miniature realism: Nico's journey into scale model photography

Nico Ongena, a dedicated scale model photographer from Belgium, has turned a unique hobby into an art form. By day, Nico works night shifts for Volvo Cars, but his true passion emerges in the afternoons, where he creates miniature worlds that look almost indistinguishable from reality.