Skip to the main content
Polestar 2
Polestar 4
Charging

Clarifications with Klarén: design responsibility

To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.

Because it is at the design table that the majority of a product’s sustainability impacts are decided.

It’s a responsibility that exceeds making state-of-the-art cars. It’s about making sustainability irresistible.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

Related

Exterior Designer Subum Lee’s: Path to Polestar

Polestar is overflowing with passionate people. Some are excited by numbers, others about words. Some bolster innovation. And most are jazzed up to be part of the electric revolution. They could have been anywhere, but their path led them here. This is the first of a series of features about the people that fuel Polestar.

Full line up of Polestar cars in large room

Myth-busting: No, not all EVs look the same

In this series, we aim to challenge some of the most common misconceptions surrounding the electric vehicle, starting with the notion that exterior design has become more homogenous as we move away from the internal combustion engine. Steve Potter, Exterior Design Manager at Polestar, thinks otherwise.

Silhouette of lady standing in front of colourful digital art exhibition

How data is disrupting the art world - and can your car play a part?

Big Data is the buzziest of words. For some, it’s the dawn of a new era, ushing in new technologies and possibilities. For others, it’s about wealth and power – a ‘new oil’ to be harvested and sold. But is there more to Big Data than meets the eye? A select group of people are beginning to uncover a certain beauty and creativity hidden within the endless stream of ones and zeros. And guess what: your EV has a part to play, too.