Art for Art
Conserving a piece of art can be no easy feat. Light, pollutants, humidity, and a host of other factors can all negatively affect what we might traditionally consider artwork. But then there's the pieces that deliver their value outside of the museum. Such as Polestar 1.
And given that Polestar 1 is entering its final production year, and therefore destined to become a collector’s item, we’re allowing would-be owners to think a little differently with Art for Art. By the end of 2021, art collectors and enthusiasts will have been able to purchase the Polestar 1 with art, making it the only car in the world which people can use art to buy.
The Polestar 1 was designed and made with an obsessive attention to detail that has been unparalleled in the world of hybrid performance cars. It’s more than earned its place in any collection, art or vehicle.
Theodor Dalenson, a leading private art advisor, will be evaluating the submitted pieces to gauge if their worth is equivalent to the Polestar 1 price.
Polestar 1 blurs the line between vehicle and art. Between garage and gallery. And unlike other pieces, it can be exposed to the elements.
Looking back at the future: Goodwood Festival of Speed
The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.
Vehicle, or art: Polestar 1 and the Art for Art initiative
What defines art is an age-old question. While some art is created merely to be aesthetically appealing, some is meant to be interpretive. Some pieces ask questions, others make statements. However, they all inspire a reaction. Much like Polestar 1. So, why not use one to buy the other?