Across the US, sustainably
Sustainable mobility is complicated.
Most people can identify the obvious areas when it comes to making moving around more environmentally friendly. Reducing emissions down to zero. Minimising the use of non-renewable and unclean fuels. Finding new ways to commute, to get around, that don’t unnecessarily burden the one planet we call home.
Daily driving, however, is only one aspect. Mobility is a many-sided die. Last-mile deliveries, intercontinental air travel, personal watercraft, and travel for the thrill of exploration (for the fun of it, in other words) are all areas that need solutions if the climate crisis is to be mitigated. And making people more aware of the complexities of mobility, and the possibilities afforded by cleaner travel, is the first step towards true change.
Enter Florence Montmare.
Vienna born, Sweden raised, and Manhattan based, Montmare is an artist and photographer whose work has often explored the themes of context, subject, and identity. She set out to redefine what it means to travel sustainably, emphasising the need to “recharge and restore”, reconnecting to both nature and ourselves in order to “drive change from a place of authentic truth and power” (we’re paraphrasing slightly). So, she took a road trip, driving from Los Angeles to New York via Arizona, New Mexico, Texas, Louisiana, Mississippi, Alabama, Georgia, the Carolinas, Virginia, Maryland, and New Jersey, in both Polestar 2 and Polestar 1, taking pictures along the way.
Titled “Going Home”, the transcontinental photographic survey explores both the drive to explore and the need to return home, both physically and spiritually. “I tell stories from my personal domain that are specific, yet universal,” she explains. “I explore the subjects of home, identity, and transience in different ways, which I hope will function as a catalyst for the viewer’s personal fantasies.”
The fantasies, in this case, being those of the jump-behind-the-wheel-and-chase-the-horizon variety. And doing so without damaging the very thing you’re setting out to explore. Montmare’s undertaking shows that this is more than possible. It’s the future. And if it isn’t, then there won’t be anything left to explore.
Sustainable mobility is complicated. But with people like Florence Montmare showing what’s possible in the world of electric vehicles, it can begin to be less so.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.
Looking back at the future: Goodwood Festival of Speed
The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.