A space inside a box

Thinking outside the box is all very well, but where do you put the ideas?

Polestar London, a temporary space in the Westfield London shopping centre in Shepherd’s Bush, is gearing up for its official opening. Given the safety recommendations in place due to the current pandemic, this opening couldn’t feature the eager journalists and cutting of the golden seatbelt that are hallmarks of a Polestar space opening. A challenge, then, to provide a Polestar experience while still acknowledging the circumstances. If we couldn’t get people to the space, we’d need to get the space to the people.

01/04

Polestar London.

Journalists were delivered a space-shaped box (constructed with flax fibres, a primary component of Polestar Precept), along with a ribbon to cut, scissors to do the cutting, a Polestar scale model, and an array of locally sourced, sustainably gathered refreshments. And given that we’re the guiding star, we sent a Polestar 2 in each of the four directions to get the ingredients.  

Sometimes, an outside-the-box solution arrives in an actual, fully recyclable box.

Related

Polestar 2 at the Swedish Fashion Council event in Stockholm

Polestar x Swedish Fashion Council: driving change through collaboration

Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.

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