A soundtrack for sustainable performance
We’ve made no secret of the fact that we want to pull our industry in a new direction. We may march to the beat of our own drum, but we hope that what we’re playing will tempt others to join in. Call us the Pied Pipers of electric mobility.
So, when it comes to making actual Polestar music, we want to set a precedent there too, engaging the services of composer Lisa Nordström to create the music that exemplifies the brand. At Svenska Grammofon Studion in Polestar’s hometown of Gothenburg, Lisa and a team of musicians worked on creating the songs that will feature in future Polestar projects.
At first glance, it seems an unlikely forum for Polestar: wooden panels, porcelain lamps, and 70s microphones, with the Neve console previously owned by Queen as the centrepiece. This equipment proved to be the best; though some of it may be from yesterday, it’s ideal for recording the music of tomorrow.
The music exists to help deliver the message: a message of sustainable electric performance, and a cleaner future. That’s a beat that everyone can march to.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Yearly Highlights 2022
Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.