A soundtrack for sustainable performance

We’ve made no secret of the fact that we want to pull our industry in a new direction. We may march to the beat of our own drum, but we hope that what we’re playing will tempt others to join in. Call us the Pied Pipers of electric mobility.

Making Polestar music at Svenska Grammofon Studion

So, when it comes to making actual Polestar music, we want to set a precedent there too, engaging the services of composer Lisa Nordström to create the music that exemplifies the brand. At Svenska Grammofon Studion in Polestar’s hometown of Gothenburg, Lisa and a team of musicians worked on creating the songs that will feature in future Polestar projects.

01/04

Making Polestar music at Svenska Grammofon Studion

At first glance, it seems an unlikely forum for Polestar: wooden panels, porcelain lamps, and 70s microphones, with the Neve console previously owned by Queen as the centrepiece. This equipment proved to be the best; though some of it may be from yesterday, it’s ideal for recording the music of tomorrow.

The music exists to help deliver the message: a message of sustainable electric performance, and a cleaner future. That’s a beat that everyone can march to.

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A white Polestar 2 charging outside of a white building.

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We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.

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