A down under takeover: Polestar, Highsnobiety and Semi Permanent
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
Brought together by Highsnobiety and Semi Permanent, this event was an immersive, diverse experience. Billed as a “vision of the future” as imagined by global artists, designers and creators, Semi Permanent Hotel featured installations, exhibitions, tastings, keynotes, pop-ups, and both live and digital performances.
Polestar’s presence consisted of two features: a design-led AR exhibition exploring Polestar’s sustainability efforts, and a digital performance by Moritz Simon Geist.
Sculptures made of the various materials covered in our LCA report lined the walls. Some of our more experimental material innovations, such as the flax-based composites of Bcomp and the recycled fishing nets which then become Nylon 6, were also on display.
A robotics engineer and classically trained musician, Moritz Simon Geist made a name for himself constructing robots to play compositions and do live performances. Geist assembles these robots in his Dresden workshop, taking part in music festivals, exhibitions, and events such as these.
And his latest work features Polestar 2. Well, parts of it.
Geist took components from Polestar 2 to create music, as well as developing a device that could “extract the electric soul” of Polestar 2 and play it like an instrument. A four-wheeled theremin, of sorts. And though he wasn’t personally in Australia to perform, an exhibition featuring Geist’s digital performance was a highlight of Highsnobiety and Semi Permanent’s two-day event.
Founded in 2005 in Switzerland by CEO David Fischer, Highsnobiety is a Berlin-based streetwear blog, media brand and production agency. With additional offices in London, New York, Los Angeles, Hong Kong, and Tokyo, Highsnobiety is a brand focused on the style-conscious individual. “In a world where being culture-obsessed has become the rule (not the exception),” they state, “our mission is to turn curious outsiders into cultivated insiders.” This goal to be inclusive about the exclusive is what leads them to projects such as these, with partners such as Semi Permanent.
A multi-disciplinary experience company, Semi Permanent uses content, production and events to bring brands, audiences and innovators together. Founded and headquartered in Sydney, Semi Permanent has offices in Auckland, Los Angeles, Singapore, Dubai, and Lisbon. With a mission to “enable and facilitate the exchange of creative ideas between talent, community, and brands”, Semi Permanent has been active since 2003.
And based on the response, the event was a success. “A truly inspiring session and experience,” states Universal Music. “I really buy into the Polestar ethos too, a great introduction to the brand and what it stands for.”
“The Polestar activations looked incredible,” says the Art Gallery of NSW. “I think they’re definitely something we could weave parts of into the NFT exhibition.”
WhichCar Australia called it “a brilliant alignment for the Polestar brand, and a particularly impressive execution”.
The takeover of the Paramount House Hotel brought together unlikely collaborators in order to envision the future. Which served as the perfect introduction of a certain electric performance brand to Australia.
First things first: sustainable materials
When facing problems, we are often told to go to the root of the issue. The issue of recycling and sustainability is no different. Climate change cannot be solved through ad-hoc solutions. It requires a restructuring of our manufacturing processes, from beginning to end. Our cars begin with raw materials. So that is where we must start, on our journey towards true sustainability.
More than the sum of its parts: BST edition 270
Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.
Polestar x Swedish Fashion Council: driving change through collaboration
Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.