2021 People's Choice Award
Preaching to the converted is one thing. Receiving an award from the converted is another thing entirely. Norway, a country that needs very little convincing when it comes to the merits of EVs, has just voted for Polestar 2 as the winner of the 2021 People’s Choice award.
Done in conjunction with the Car of the Year award, the People’s Choice voting was held by Norwegian publications Dagbladet and DinSide. From November 3rd to 16th, readers could vote on three of the 32 nominated cars. And Polestar 2 was the clear winner. “It’s progressive, something different, and has all the extras without the fuss,” states Alexander Hørthe, Head of Polestar Norway, “just the way Norwegians like it.”
Though Norway leads the world in EV adoption, a few holdouts still remain who have yet to commit to the electric cause. To them, we’ll keep preaching. To the converts, thanks for the award.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will be meeting with Polestar owners from around the world and explore their story. First up, is tech afficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
Checking the pulse: Goodwood Festival of Speed 2023
An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the jewel in the crown of motor events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.