World EV Day 2021
Teams get things done. Whether responding to a crisis or trying to effect change, collaboration and cooperation shorten the timeline towards a shared goal. Teamwork makes the dream work, as they say.
World EV Day is a catalyst for change, with a powerful message about sustainable mobility.
In response to the unfolding global situation that is the climate emergency, Swedish-Swiss firm ABB and sustainability media company Green.TV have launched World EV Day. A day of "global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future". Polestar was a founding member of the inaugural World EV Day on September 9th, 2020. For this year's iteration, Polestar is stepping up its involvement, taking on the role of exclusive sustainability and transparency partner.
World EV Day looks to guide decisions and shape discussions around a zero-emissions future, on consumer, business, and policy levels. A primary push will be engaging with businesses worldwide as to how they plan to drive the change towards more sustainable e-mobility. Testimonials from EV drivers as to why they made the change, and their experiences thus far, will also take centre stage.
This initiative aims to create true momentum, calling on participants from every corner of the planet to help evangelize on behalf of electric driving. Last year saw this message reach an audience of 1.9 billion people. This year, even higher numbers are the aim, with the communication focused across three key areas: education, accessibility, and sustainability.
"World EV Day is a catalyst for change, with a powerful message about sustainable mobility," states Ade Thomas, founder of Green.TV Media, and of World EV Day itself. "As such, I am super pleased to be working, once again, with Polestar, a company who are at the forefront of driving sustainability change in the automotive sector."
Rapid decarbonization of the automotive sector has never been more important. The more voices calling for it, the better. Which is why we're joining the chorus that is World EV Day. After all, teams get things done.
Polestar sustainability report 2021
Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.