Polestar Precept has landed with a splash. Despite the setback of the Geneva International Motor Show cancellation, the ripples from Precept's arrival are being felt far and wide.

Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.

You don’t need to know everything. What began as a reprimand to nosy people has become a guiding principle when it comes to HMI design. As screens keep getting bigger, as their resolution improves, and as more and more functions are dreamt up to “improve the in-car experience”, displays in cars are less about important information and more about how colourful, interactive and (let’s face it) distracting they can be.

We partnered with Google to develop a seamless infotainment experience for the Polestar 2, powered by Android. We recognised certain limitations in the automotive world when it came to the in-car experience: navigation was lacking, apps were pale shadows of their smartphone equivalents, and the less said about speech recognition, the better.

Plastic has found its third act. 

Every so often, science fiction becomes science fact.

Polestar consists of people from all walks of life. We cast a wide net when recruiting people, looking for talent both inside and outside the automotive industry.

We do what we do because we love it. We're united by an obsession with design and a dedication to electric mobility. Every completed car, every space that throws open its doors, every interaction with a fan: these all feel like awards to us.

Thank you so much. It was an honour to even be nominated. We're truly humbled. We'd like to thank our families, our colleagues, our fans, and our customers all over the globe. Know that this wouldn't have been possible without you.

It's officially the Year of the Rat. The first sign in the Chinese zodiac, the rat represents optimism, energy, creativity, adaptability, and attention to fine detail.

In their roles as global community managers, Sofia and Malin shape and develop the relationship between Polestar and the digital community.

Polestar lives on the frontier. Existing as we do to be the guiding star of the industry, we try to spend our days on the very edge of the future. You can't lead if you're following someone else.

Polestar to the people.

It all started with an idea. An idea for electrified performance cars that combine innovation and expertise in one, obsessively designed, package. This idea then grew and grew, from a series of sketches to actual cars. Cars which will be delivered to customers this year.