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When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.

One shouldn't judge a book by its cover. Even if its cover is winning design awards.

1955 was a year for innovation and design. It was the first year the colour pink became a popular part of men's fashion. It was the year that UHF (Ultra High Frequency) television was developed. 1955 also saw the very first Red Dot award. In 2021, 66 years later, Polestar 2 has received the Red Dot “Best of the Best” award for product design.

Contents are exactly as advertised.

It's said that a journey of a thousand miles begins with a single step. We've already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we're embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout the supply chain and production.

We've been all-in from the get-go. Committed to creating a climate-neutral future and ushering in a new era of sustainable electric performance. But big announcements demand precise definitions. Without clearly defined goals, we'll be chasing the end of the rainbow. That's why we're moving away from opaque definitions, spearheading a movement for transparency throughout the automotive industry.

When you say goodbye to your internal combustion engine vehicle, you can say hello to an additional $2,000 towards the value of your trade-in*.

Everyone knows that driver. The one who lays claim to the audio system as soon as the car hits the road, blasting his or her favorite album on repeat. Well, this one goes out to all you passengers. It’s time to take a stand, it’s time to put an end to drivers monopolizing the playlist.

Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geographic area. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.

Being a captive audience isn’t always a bad thing. Especially not from the perspective of Harman Kardon acoustics engineer Hans Lahti. Knowing exactly where the listener is located is a luxury most acoustics engineers and sound system designers do without. No matter how much time is dedicated to designing, building, and tuning a system, there’s nothing stopping the consumer from cramming it into a basement corner, or scattering it across a concrete patio.

Get outside Vancouver city limits with the cofounder and CEO of Freshline, a global supply chain innovations company.

Cruise around Toronto with carbon-tech entrepreneur Phil De Luna

The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga's. And they've asked Polestar to be a part of it.