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The anatomy of performance: can Oxford find a way to measure the thrill of driving?

The same car, on the same road, can feel very different depending on who’s driving. Which makes this a little more complicated than checking a stopwatch. Together with researchers from the SDG Impact Lab at the University of Oxford, we set out to better understand the thrill of driving and explore whether it can be measured. The anatomy of performance follows that work across four episodes.

Performance meets performance

What defines the perfect shot? Absolute precision. In tennis, the greatest victories often come down to razor-thin margins. A shot that’s too long sails out of bounds. A shot that’s too short leaves an opening for your opponent. It is in the smallest gap between the two, where power meets precision, that great careers are made and inspiring stories begin. For Félix Auger-Aliassime, the quest for precision drives every match he plays. He spends thousands of hours repeating the same motion, fine-tuning every detail so that power, finesse, and control all come into play.

Can the thrill of driving be measured? Polestar and the SDG Impact Lab at the University of Oxford aim to find out. 


Automotive performance is measured in numbers. Power output. Acceleration. Lap times. The metrics matter. But they only tell part of the story. The thrill of driving remains one of the few parts of performance that has never been measured scientifically. 
 This summer, we're going to try to change that.

Newspaper on table with coffee cup

No headlines, just progress: how 31% lower emissions stopped feeling like news

Every year, we publish our sustainability report, and every year, it says the same thing: our greenhouse gas emissions per sold car are down. This is no longer surprising to us. It’s simply what happens when you keep doing the same sensible things, year after year.

Polestar 4 coupé with open driver door on a racetrack, person walking beside it

The Perfect Line Challenge

Justine Dufour-Lapointe takes on a new kind of precision with the Polestar 4.

Arctic Circle Experience in Québec Canada

In February, we hosted the Arctic Circle Experience where guests were invited to test the Polestar 4’s performance, precision, and design in true winter conditions. As night fell, the Polestar 3 took center stage, illuminating the experience while demonstrating its bi-directional charging capabilities.

Polestar 3 and Polestar 4 parked in charging stations with cables connected to chargers on a paved surface.

Pump anxiety: Why electrification matters more than ever

With fossil fuel prices continuing to fluctuate, electric vehicles provide a more sustainable and resilient option for future mobility

Polestar pre-owned: why used electric cars are worth a closer look

Something has changed in how people think when buying a car. Fuel prices have become unpredictable, and with them the cost of driving. For drivers looking for stability, going electric is the rational choice. It often begins with pre-owned. But not all offer the same level of assurance. That’s where a controlled process makes the difference.

Face of man driving Polestar with sun shining through window

Beyond the Road: Jesse Montgomery

Meet Jesse Montgomery. Car enthusiast, early adopter, and community builder. In the desert surroundings of Arizona, the Polestar enthusiast discusses how his connection to Polestar is reflected in both his lifestyle and his drive.

Back of Polestar 4 in front of mountains

Inside Tromsø: The Arctic city where EVs rule

Tromsø sits around 200 kilometres inside the Arctic Circle. Cold in winter and often dark, it is one of the most dramatic places anywhere in the world. It is also central to Norway’s electric vehicle success story. We travelled north to understand why.

A new day for Polestar 4

Busan. The second largest city in South Korea, a country shaped by ambition, industry, and a culture of looking ahead. A port city. A working city, always in motion.

De Polestar 2, Polestar 3, Polestar 4 in een besneeuwd landschap

Driving an EV in cold weather: a how-to guide

Engineered in Sweden and tested in the harshest of winter conditions, snow and ice is a familiar setting for us. In this article, we will give you tips on how to maximize the range and performance of your Polestar during the winter months.

Polestar 5 and Gran Turismo: Turning the physical to digital

Ever wondered what it’s like to take the wheel of a 650 kW all-electric performance GT on one of the world’s most iconic racetracks? With the Polestar 5 now making its debut in Gran Turismo 7, that wait is over.

Polestar 4 in front of large red wall with silver Brembo logo

Performance Stories: Braking with Brembo

Braking isn’t where performance ends. It’s where it begins. At Brembo’s R&D facility in northern Italy, we met Matteo Rampazzo to understand how fifty years of motorsport innovation have shaped the braking system in Polestar 4 with Performance pack.

All Polestar 3 vehicles to get new, more powerful NVIDIA core computer

Complimentary core computer upgrade coming for all existing Polestar 3 owners and pre-configured vehicles available for delivery, to provide customers with the same new core computer that comes as standard in the 2026 Polestar 3.