Polestar talks safety
We played it safe. As a company made up of car enthusiasts, one of our favourite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we'd like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations to be found in the Polestar 2, it wouldn't be wise. Ironically, it'd be unsafe.
So, we took our innovative digital-first approach, already a hallmark of our brand, and applied it to this event, making it a webinar for newsletter subscribers to livestream (and putting it on YouTube for everyone to see).
Featuring a panel made up of Polestar Head of R&D Hans Pehrson and Polestar 2 Product Manager Beatrice Simonsson, the webinar was filmed in the showroom of our Gothenburg HQ, and featured presentations on Polestar 2 safety features, along with a Q&A session.
There's no better time to play it safe than when talking about safety. See the webinar here.