Polestar talks safety
We played it safe. As a company made up of car enthusiasts, one of our favourite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we'd like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations to be found in the Polestar 2, it wouldn't be wise. Ironically, it'd be unsafe.
So, we took our innovative digital-first approach, already a hallmark of our brand, and applied it to this event, making it a webinar for newsletter subscribers to livestream (and putting it on YouTube for everyone to see).
Featuring a panel made up of Polestar Head of R&D Hans Pehrson and Polestar 2 Product Manager Beatrice Simonsson, the webinar was filmed in the showroom of our Gothenburg HQ, and featured presentations on Polestar 2 safety features, along with a Q&A session.
There's no better time to play it safe than when talking about safety. See the webinar here.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.