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Polestar Design Contest 2020

Our design language isn't a “take.” It isn't an “approach.” It's what the present and future of automotive could (and in our opinion, should) look like. We take our inspiration from many different sources: aerospace, product design, science fiction, and more. And in doing so, we inspire change.

Seated person reading inside a triangular module, on a blue background.

As a guiding star, we want to also offer support when it comes to inspiring change. With that in mind, we set up the Polestar Design Contest: an annual event open to any and all designers (and design students), with coaching and support from Polestar Design peppered throughout the process. This isn’t a “one and done” competition; submissions are judged, shortlisted, reviewed in one-on-one sessions with Head of Design Maximilian Missoni, and rendered as digital models. The winning designs will be realised as 1/5 scale hard models, shown as centrepieces during the Polestar Design Exhibition, another annual event (more on that later) which the winners will attend as guests of honour.

Five Polestar concept pictures showing Polestar design sketches.

See here for all the details. To all aspiring designers: feel free to submit. Without engagement, change won’t happen.

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Performance meets performance

What defines the perfect shot? Absolute precision. In tennis, the greatest victories often come down to razor-thin margins. A shot that’s too long sails out of bounds. A shot that’s too short leaves an opening for your opponent. It is in the smallest gap between the two, where power meets precision, that great careers are made and inspiring stories begin. For Félix Auger-Aliassime, the quest for precision drives every match he plays. He spends thousands of hours repeating the same motion, fine-tuning every detail so that power, finesse, and control all come into play.

Arctic Circle Experience in Québec Canada

In February, we hosted the Arctic Circle Experience where guests were invited to test the Polestar 4’s performance, precision, and design in true winter conditions. As night fell, the Polestar 3 took center stage, illuminating the experience while demonstrating its bi-directional charging capabilities.

Outside Polestar Experience Lab in Munich

Polestar 5: A pure performance grand tourer debuts in Munich

Amid the hype and fanfare of a global motor show, Polestar 5's message was simple: what grand touring should look and feel like in the electric age.