Our design language isn't a “take.” It isn't an “approach.” It's what the present and future of automotive could (and in our opinion, should) look like. We take our inspiration from many different sources: aerospace, product design, science fiction, and more. And in doing so, we inspire change.
As a guiding star, we want to also offer support when it comes to inspiring change. With that in mind, we set up the Polestar Design Contest: an annual event open to any and all designers (and design students), with coaching and support from Polestar Design peppered throughout the process. This isn’t a “one and done” competition; submissions are judged, shortlisted, reviewed in one-on-one sessions with Head of Design Maximilian Missoni, and rendered as digital models. The winning designs will be realised as 1/5 scale hard models, shown as centrepieces during the Polestar Design Exhibition, another annual event (more on that later) which the winners will attend as guests of honour.
Polestar has never gone it alone. We’ve had plenty of collaborators, kindred spirits, and fellow EV enthusiasts with us on our journey towards sustainable electric mobility. And now, in Gores Guggenheim Inc., we have a new partner. One with whom we intend to go public, pursuant to a business combination agreement which we have signed.