There can be too much of a good thing. Too many choices lead to confusion. How many people can make an informed decision when attempting to pick from a seemingly endless array of options?
So, we kept it simple. The material and colour palettes of the Polestar 2 are carefully curated, an intentionally small range of options which all work together.
Some of our designers, following their wandering muse to different cities around the globe, have made their own configurations. We’re calling them themes, and each theme is named for the city by which it was inspired.
And just as each of those cities has their own distinct personality, each theme puts a different aspect of the Polestar 2 in focus. The high contrast of the Shanghai. The timeless modernity of the London. The unflinching consistency of the Berlin.
These themes show that different configurations all work. There are no bad combinations. Just the right amount of a good thing.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
1955 was a year for innovation and design. It was the first year the colour pink became a popular part of men's fashion. It was the year that UHF (Ultra High Frequency) television was developed. 1955 also saw the very first Red Dot award. In 2021, 66 years later, Polestar 2 has received the Red Dot “Best of the Best” award for product design.