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Kindred spirits: Bcomp

Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.

When Swiss natural fiber firm Bcomp came up with the idea of using fully sustainable flax to create high-performance composite materials, it was one of these moments (or whatever the local equivalent of “eureka” is in Switzerland). 

When we came up with the idea of using these composites in the Polestar Precept, it was another one of these moments. Learn all about Bcomp above. 

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Performance meets performance

What defines the perfect shot? Absolute precision. In tennis, the greatest victories often come down to razor-thin margins. A shot that’s too long sails out of bounds. A shot that’s too short leaves an opening for your opponent. It is in the smallest gap between the two, where power meets precision, that great careers are made and inspiring stories begin. For Félix Auger-Aliassime, the quest for precision drives every match he plays. He spends thousands of hours repeating the same motion, fine-tuning every detail so that power, finesse, and control all come into play.

Polestar 4 coupé with open driver door on a racetrack, person walking beside it

The Perfect Line Challenge

Justine Dufour-Lapointe takes on a new kind of precision with the Polestar 4.

Arctic Circle Experience in Québec Canada

In February, we hosted the Arctic Circle Experience where guests were invited to test the Polestar 4’s performance, precision, and design in true winter conditions. As night fell, the Polestar 3 took center stage, illuminating the experience while demonstrating its bi-directional charging capabilities.