We did it. We bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. And it's like a weight has been lifted. We're finally free to dive in with both feet and follow our ambitions, unfettered by tradition, unhindered by legacy.
We have a long to-do list. Now's the time to start ticking things off, starting with these three:
1. Going All Electric: This is our first move. The Polestar 2 is our statement of intent: a premium vehicle, packed with design and technological innovations, and it's entirely electric. We believe in electrification, and we're all in.
2. Thinking Outside the Box: Next, we're going to broaden our horizons by forming new partnerships and collaborating outside the industry. Like how we solved our issue with the user interface, for example.
3. Automotive Retail: Then, we're tackling retail. We're realizing a number of ambitions with our approach, which will restore the joy to the whole purchasing process.
We're not planning to dwell on the breakup. We've talked about our reasons for it and why we had to move on, which you can read about in detail the journals below. We're moving on, we're moving up, and we're leading by example. We always knew there was a better way. Now, we're going to show the world.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the spaces.