Journal 12.4

We did it. We bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. And it's like a weight has been lifted. We're finally free to dive in with both feet and follow our ambitions, unfettered by tradition, unhindered by legacy.

Moving on

We have a long to-do list. Now's the time to start ticking things off, starting with these three:

1. Going All Electric: This is our first move. The Polestar 2 is our statement of intent: a premium vehicle, packed with design and technological innovations, and it's entirely electric. We believe in electrification, and we're all in.

2. Thinking Outside the Box: Next, we're going to broaden our horizons by forming new partnerships and collaborating outside the industry. Like how we solved our issue with the user interface, for example.

3. Automotive Retail: Then, we're tackling retail. We're realizing a number of ambitions with our approach, which will restore the joy to the whole purchasing process.

We're not planning to dwell on the breakup. We've talked about our reasons for it and why we had to move on, which you can read about in detail the journals below. We're moving on, we're moving up, and we're leading by example. We always knew there was a better way. Now, we're going to show the world.

Related

Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI Founder Nicolaj Reffstrup about moral obligations, innovative, low-carbon solutions and coming out as not sustainable.

White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts

Our partnership with Weisse Arena Group, which manages Laax ski resort in the Swiss alps, is in its second year. So we caught up with their Sustainability Officer Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don't just govern behaviour, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.