IAA Frankfurt 2019
On the roadshow rolls. The Polestar roadshow brings our cars to the people, letting people get up close with our products while picking the brains of Polestar experts. And in Frankfurt, the cube found itself smack in the middle of Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA).
There are colour and material samples, there are atelier tables, there are screens where you can configure cars to your liking. Technical specifications decorate the floor, components adorn the walls. All housed in a travelling version of our headquarters. A white cube.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the spaces.
2's Day with Polestar 2
2's Day. Tuesday, February 22nd, 2022. Or, more satisfyingly: 22/02/22. Given that it will take another 200 years for the next occurrence of this type (and it looks like February 22nd, 2222, will actually fall on a Friday), we figured there was no better time to look at our own number 2.