Hometown innovation: Polestar and Göteborgsvarvet

Göteborgsvarvet is the world's largest half-marathon. Held in Gothenburg since 1980, the event attracts over 60,000 participants. It's also one of the world's most sustainable races, certified according to the ISO 20121 international standard.

Suldan Hassan running in front of a Polestar 2 on a forest road.

Unfortunately, the race in its usual form was cancelled this year. Recent global events made this the only option. Down, but not out, the race organisers thought outside the box and settled on an innovative digital approach, allowing for contestants to complete the race wherever they like, posting their results via Strava. The digital pivot really resonated with us and given that it’s a hometown event with serious sustainability credentials, we decided we only had one option: to become an official partner and help make Göteborgsvarvet Virtual Race 21k happen.

Swedish-Somali distance runner Suldan Hassan ran his race at our very own proving ground in Hällered. Given that this such a unique set of circumstances, it the Polestar 2. He was also the virtual run’s fastest runner, with an impressive time of 1:12:02 for a 21.5 km run. 

Göteborgsvarvet is a sustainable, hometown event which isn’t afraid to innovate and digitise when required. And a natural fit for Polestar. 

01/03

Unfortunately, the race in its usual form was cancelled this year. Recent global events made this the only option. Down, but not out, the race organizers thought outside the box and settled on an innovative digital approach, allowing for contestants to complete the race wherever they like, posting their results via Strava. The digital pivot really resonated with us and given that it's a hometown event with serious sustainability credentials, we decided we only had one option: to become an official partner and help make Göteborgsvarvet Virtual Race 21k happen.

Swedish-Somali distance runner Suldan Hassan ran his race at our very own proving ground in Hällered. Given this unique set of circumstances, it demanded an equally unique pace car, which led to Hassan being accompanied by the Polestar 2. He was also the virtual run's fastest runner, with an impressive time of 1:12:02 for a 21.5 km run. 

Göteborgsvarvet is a sustainable, hometown event which isn't afraid to innovate and digitize when required. And a natural fit for Polestar. 

01/03

Related

Polestar Concecpt BST at Goodwood stand

What makes a car a sports car: The defining traits

When you hear the term "sports car," what comes to mind? Is it the image of a sleek, powerful machine zooming down an open road, the flashy and bold colour that your everyday car could never pull off? For us car enthusiasts, sports cars represent the pinnacle of driving pleasure. But what exactly makes a car a sports car? Let's dive into the defining traits that separate sports cars from the rest of the pack.

Polestar 2 in a square in Berlin

One Charge Challenge: Berlin, Germany

One Polestar 2. One fully-brimmed battery. One day to explore the sights, sounds and smells of Germany’s capital city, as it plays host to one of the biggest sporting competitions of the year. It’s time to stock up on Haribo and join us on this fully-charged road trip.

Rendering of Polestar Concept BST on track

Polestar Concept BST: Everything you need to know

All great performance cars are born out of passion, not necessity. They are objects of desire, with a singular purpose: pure driving pleasure. Every Polestar is special and thrilling to drive in its own unique way, but for those who want to be at the absolute bleeding edge of performance, we have BST.