We're body positive here at Polestar. Take the bodies of our own products, for example. Two entirely different and equally unique examples of pure, progressive electrified performance cars.
And we're not the only body-positive game in town when it comes to car engineering. EuroCarBody is a global car body benchmarking conference, meeting annually in the German salt spring city of Bad Nauheim. This is where automotive car body engineers meet to examine the development, performance and production processes for car bodies.
Not only that, it's also the forum for the awarding of "the highest accolade in car body engineering worldwide", the EuroCarBody Award. Broken down into the premium and volume segments, the award goes to cars that demonstrate innovative production developments in body construction. Of which the Polestar 1 boasts more than a few.
Praised for both the high amount of carbon fibre involved in its construction, and the way that it acts as "an engineering study to learn about and promote the application of this material and its production", the Polestar 1 took home 2nd place in the premium category.
We were thrilled that the Polestar 1 was recognized by such a peerless group of professional engineers/body enthusiasts. Every body is beautiful in its own way, carbon fibre or not.
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn't have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.