The Polestar universe expands

About 14 billion years ago (it’s estimated), the universe burst into existence. Ever since, it’s been expanding outwards. And though it’s only been four years as opposed to 14 billion since the creation of the Polestar universe, it’s already experienced growth at a breakneck speed. As we head into a new year, our global presence continues expanding at an accelerating pace.

In 2020, we began full-scale activity in ten global markets. Today, we’re up and running in 19 markets, having added Austria, Denmark, Finland, Australia, New Zealand, Iceland, Luxemburg, Singapore, and Korea as home addresses.

The first half of 2022 will see us establishing ourselves in Hong Kong, Spain, Portugal, and Ireland. Israel, UAE (United Arab Emirates), and Kuwait are planned to be added to the Middle East market footprint. 

“We have driven tremendous growth since beginning full-scale activity in 2020, underpinned by organic market expansion, strong interest in our award-winning Polestar models and benefits from retail tailwinds,” says Thomas Ingenlath, Polestar CEO.

He continues: “Longer-term, this expansion will be fuelled by our plan to launch a new car every year for the next three years. These are the foundations of our rapid growth strategy.”

By the end of 2023, we’re expected to be active in 30 global markets. Because much like space, the expansion pace of the Polestar universe isn’t waning.

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Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI Founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.

Yearly Highlights 2022

Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.