Get outside Vancouver city limits with the cofounder and CEO of Freshline, a global supply chain innovations company.
Robert Kirstiuk values access. "Being able to get out into the woods and not have to worry about range in a vehicle I know isn't really harming the environment makes it more enjoyable to drive."
This value of access guides Freshline. The software start-up is democratizing the global food supply chain for a more sustainable, digital-first future. "We can drive efficiency in the supply chain and share that information more quickly and in a more seamless way. That eliminates a lot of food waste."
"I think generally our trajectory is trending towards something more positive."
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn't have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.
The days of gasoline and diesel cars are numbered. Amsterdam is making this happen sooner rather than later, by 2030, all transportation in the city must be emissions free. And since unprecedented challenges and breaking with convention (especially those of the car industry) are two of our favourite things, we decided to investigate what that future may look like.