There’s peeking behind the curtain. And then there’s having an all-access backstage pass.
The former provides a momentary look at what actually happens behind the scenes. A glimpse of the activity, the work, and the hustle and bustle of many people working on something big.
The latter takes a deep dive into every detail, giving an unfiltered, unobstructed look at the entire process, warts and all.
“Polestar Precept: From Concept to Car" is a documentary series on Polestar Precept, from the first idea to the finished product, covering every step of the journey. From pencil sketch to clay model. From the design studio to the road. From contentious arguments over tiny components to celebrating breakthroughs as a team.
This series is an all-access backstage pass, providing an unprecedented look into just what’s involved in the design, production, and release of a car.
See the trailer here.
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn't have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.
The days of gasoline and diesel cars are numbered. Amsterdam is making this happen sooner rather than later, by 2030, all transportation in the city must be emissions free. And since unprecedented challenges and breaking with convention (especially those of the car industry) are two of our favourite things, we decided to investigate what that future may look like.