In-car content reconceived: the Polestar 2 Video Player app
There are drive-in theatres. And there are theatres that you can drive in.
When it came to watching content in a car, drive-in theatres used to be the only option. Though their popularity has waned since their 60s heyday, they’ve recently seen a resurgence as a result of the ongoing COVID-19 pandemic. But when it comes to the content, one is still at the mercy of the theatre. See what’s playing, or don’t go.
Until Video Player came along.
Video Player is an in-house streaming app for Polestar 2, the beta version of which is now available in all European markets. Content includes news services and national TV broadcasts where available, such as SVT in Sweden, TV2 in Norway, GOPlay and RTBF in Belgium, and tagesschau, Al Jazeera English and BBC Ideas for all European markets. Additional feeds specific to other markets will be added over time. A curated Polestar playlist is also included, to explore the Polestar universe from inside a Polestar 2 (“Polestar-ception”, if you will).
Any data used for streaming is covered by Polestar 2’s data plan, meaning the only limitation is whether or not the car is in motion. Pull over, engage the parking brake, and stream. Audio will continue when the Polestar 2 starts to drive, but video is limited to the stationary in-car experience. Given that this is the beta version, limited functionality and the occasional error are to be expected.
“We have released the new Polestar video app in beta form so that our customers can start to enjoy the benefits of in-car video streaming sooner rather than later,” says Polestar CEO Thomas Ingenlath. “We will also continue to add channels in the future, which gives the app huge growth potential since it is realistically able to integrate any web-based streams.”
Drive-in theatres aren’t the only game in town anymore. Now, there are theatres you can actually drive in.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will meet Polestar owners from around the world to explore their stories. First up is tech aficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
Four things you didn’t know about Polestar (but wished you did)
We’re not one to toot our own horn. So we won't. We won't tell you how we've manufactured 150,000 Polestar 2s. We won't get into brand growth and vehicle registrations. And we certainly won't mention our ever-growing global retail footprint that has resulted in over 20,000 handovers in the United Kingdom alone. No. We'll leave the PR to the press people. Instead, as others celebrate these milestones, we'll focus on some of the human (and not-so-human) stories behind the numbers. Because Polestar isn't just about cars. It's about people.