Clarifications with Klarén: redefining premium materials

We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.

Change, however, doesn't have to mean compromise, a choice of a great in car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.

The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work.  Sustainability needs a new soundtrack.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.  

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Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI Founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.