07.05.2024This cultural capital is home of the most happening Polestar SpaceMontréal is home to our most popular Space in the Polestar universe. Join us as we explore the appeal, ambitions, and goings-on in Canada’s favourite jazz city.Read more
06.05.2024Polestar's latest in-car app: Behavioural science is taking on EV chargingA new renewable charging app in the Netherlands has the potential to transform the EV charging landscape by providing real-time data on the country's energy mix. We spent the day with Behavioural Scientist Bodine van Styrum to learn the complex processes behind decision-making and how technology, including Polestar's new in-car renewable charging app, can play a vital role in tackling climate change. Read more
03.05.2024One company is going green with paper pasteThe choices we make are increasingly being shaped by eco-consciousness. Whether it’s reusing and recycling, choosing more environmentally friendly transportation, or supporting brands that prioritise sustainable practices, our decisions can significantly impact our environmental footprint. One company is on a mission to make its interior design products the obvious decoration choice for the eco-friendly shopper. Meet Paper Paste Living. Read more
03.05.2024The Scandi Flick: How Sweden transformed rally drivingFor most people, when they think of rally drivers, they think of Scandinavians. Strong stoic types, sat behind a wheel, tearing through asphalt, gravel and snow at breakneck speeds. But that's not the full picture. These racing drivers fundamentally changed the way cars were actually driven. They did things differently, building faster lap times in new ways. And today, we are lucky enough to talk to one of the greatest of them all: Stig Blomqvist. Read more
26.04.2024Exploring the intersection of art, design, and sustainability: Meet Julia KoernerAustrian designer Julia Koerner, renowned for her innovative work in the realms of architecture, product design, and fashion, offers a unique perspective on the convergence of technology, sustainability, and creativity. Read more
19.04.2024Finding the path of least resistance: Aerodynamics in the age of electric vehiclesHave you ever wondered what clay, raindrops, and wind tunnels have in common? They all play pivotal roles in ensuring your Polestar is safe, energy-efficient, and exciting to drive. But that only scratches the surface. We talked with Anders Gunnarsson, Polestar’s Manager of Quality and Industrialisation Design Exterior, to learn more about the fascinating world of aerodynamics.Read more
16.04.2024SUV vs SUV-coupé: What’s the difference between the two latest additions to the Polestar family?At Polestar, nothing is left to chance. A car with the Polestar badge on its nose has been painstakingly designed and engineered to suit the varied lives its drivers lead - after all, we all have different priorities, places to be, and things to do. So, while the Polestar 3 and Polestar 4 may seem similar to the untrained eye, in reality, there are plenty of differences both over and under the skin.Read more
16.04.2024Linda Skogsberg: What sustainability looks like in 2024Sustainability is a big word. These 14 letters have the power to enlighten, engage, and enrage in equal measure. For some, it's an afterthought. For others, the only thought. Today, as we release our Polestar Sustainability report 2023, we speak to Linda Skogsberg to find out why sustainability is still front and centre at the company. Read more
15.04.2024Chasing the Northern LightsThe night is dark and full of wonders. This could be the tagline for a wintery city in the north of Sweden. Jokkmokk (Sami for “River’s Curve”) is home to a 400-year-old local crafts market, some 4,000 residents, and the dancing green lights in the night sky, commonly referred to as Aurora Borealis. Read more
12.04.2024What's in my frunk: with Cam and Lana Graves Welcome to episode two of ‘What’s in my frunk’, where we follow athletes and adventurers in their daily escapades and uncover the essentials in their trunk and frunk. Whether it’s snowboarding north of the Arctic Circle or endurance running in the South Island of New Zealand, there are no limits. Today, it’s all about the latter. Read more
10.04.2024Polestar 4: Press impressions from Hällered Proving GroundsRecently, we took our latest creation, Polestar 4, to an exclusive behind-the-scenes press event at the Hällered Proving Grounds, just under an hour east of Polestar HQ in Gothenburg, Sweden. Journalists from various outlets and markets around the world were invited to get a feel for this new addition to the Polestar family. Here's what went down.Read more
25.03.2024Big car, smaller footprint – why Polestar 3 is changing the way we look at SUVsIt comes as no surprise that SUVs are everywhere. As one of the world's highest-selling car models, there's lots to love about the versatile and practical Sports Utility Vehicle. From ferrying kids to soccer practice to scaling rocky off-road mountain passes in Central Asia, every location, destination, and occupation has a need for large, practical, and safe vehicles. But their popularity comes at a price. Because the world's favourite car type just so happens to be one of the world's biggest contributors to CO2e emissions.Read more
22.03.2024Racing a former rally champion in reverse in Polestar 4 Two drivers. One icy track. Polestar 4. And a race, in reverse. Read more
21.03.2024Polestar 3 showcases latest in-car tech at NVIDIA GTCHaving recently surpassed the valuation of all but one of the tech titans that make up MAMAA, NVIDIA is probably one of the biggest tech companies you’ve never heard of. But they are everywhere. Including in Polestar 3. This month, we attended their global developers' conference to showcase the future of advanced AI, in-cabin innovation, and safer future driving experiences.Read more
19.03.2024Still Talking: Simon ÅslundToday, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund. Read more