World EV Day
It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn't happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss company ABB and sustainability-oriented video publishing network Green.tv, September 9th will be a day of "global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future." 2020 will see the first iteration. And Polestar is a founding member.
"I'm thrilled to be working with a leading OEM like Polestar on World EV Day," says Green.tv founder Ade Thomas. "This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonized transport future for all."
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we've arrived at a tipping point.
All aboard: the Polestar Referral program
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we're launching the Polestar referral program.
The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.