It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn't happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss company ABB and sustainability-oriented video publishing network Green.tv, September 9th will be a day of "global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future." 2020 will see the first iteration. And Polestar is a founding member.
"I'm thrilled to be working with a leading OEM like Polestar on World EV Day," says Green.tv founder Ade Thomas. "This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonized transport future for all."
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we've arrived at a tipping point.