World EV Day
It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn't happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss company ABB and sustainability-oriented video publishing network Green.tv, September 9th will be a day of "global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future." 2020 will see the first iteration. And Polestar is a founding member.
"I'm thrilled to be working with a leading OEM like Polestar on World EV Day," says Green.tv founder Ade Thomas. "This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonized transport future for all."
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we've arrived at a tipping point.
Polestar 2 LCA report
All in. A colloquial expression meaning that one is fully committed to something. In poker, it also means to bet everything you have before revealing your hand. And though we lean towards the former when using this idiom to reference our own pursuit of sustainable electric performance, the latter works too. Time to put our cards on the table. Starting with our LCA report.
Let's clear the air
EVs have always been marketed as “clean.” We're guilty of it ourselves. And in some respects, this is undebatable. The average internal combustion engine car emits 4.6 metric tons of carbon dioxide a year. The average EV emits 0. Tough to argue with.
A new frontier: Polestar 2's infotainment system
Nothing compares with the excitement of exploration. The urge to see what's out there is what propels mountain climbers to the peaks. It causes scientists to send remote vehicles to Challenger Deep. Whenever a new frontier opens up, physical or virtual, there's no shortage of curious people eager to explore it to the very edges.