The Year of the Rat
It's officially the Year of the Rat. The first sign in the Chinese zodiac, the rat represents optimism, energy, creativity, adaptability, and attention to fine detail.
Those born under this sign have these attributes. And it just so happens that something new is coming from Polestar. Something that, like the sign it's born under, will embody a better way of doing things. Call it a new year's revolution.
Happy Year of the Rat.
Shredding surfboards to make sustainable skateboards
In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So we traveled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.