Precept to enter production
Your wish is our next project.
Polestar Precept was conceived as a commitment car. The antidote to a concept car, Precept was our answer to some pressing questions facing our industry. How can we be more sustainable? Do we need to sacrifice aesthetics in the name of the environment? How can we make the in-car experience more connected, intuitive, and contextualized? Concept cars that are Hollywood dreams will never answer these questions. We built Precept to show that this was our take on these issues. This was our answer to the riddle of more sustainable, connected, electric performance.
The response to Precept was all the confirmation we needed. The sustainable, upcycled and animal-free materials we used in its construction showed that we designed a new premium when it came to aesthetics. The infotainment system (again, with Google built in) is more informative and responsive than ever before. The public saw this and were not shy about saying they wanted Precept to be more than a mission statement on four wheels. And frankly, we agree.
So, we're putting Precept into production.
Polestar sustainability report 2021
Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.
Polestar 0 project: open call for collaboration around sustainability
The power of multiple points of view. The strength of diversity. And the capacity for creativity through collaboration. More than anything, they foster innovation. Which is just what it will take to realize our vision of a truly climate-neutral car by 2030.