Your wish is our next project.
Polestar Precept was conceived as a commitment car. The antidote to a concept car, Precept was our answer to some pressing questions facing our industry. How can we be more sustainable? Do we need to sacrifice aesthetics in the name of the environment? How can we make the in-car experience more connected, intuitive, and contextualized? Concept cars that are Hollywood dreams will never answer these questions. We built Precept to show that this was our take on these issues. This was our answer to the riddle of more sustainable, connected, electric performance.
The response to Precept was all the confirmation we needed. The sustainable, upcycled and animal-free materials we used in its construction showed that we designed a new premium when it came to aesthetics. The infotainment system (again, with Google built in) is more informative and responsive than ever before. The public saw this and were not shy about saying they wanted Precept to be more than a mission statement on four wheels. And frankly, we agree.
So, we're putting Precept into production.
The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga's. And they've asked Polestar to be a part of it.
All in. A colloquial expression meaning that one is fully committed to something. In poker, it also means to bet everything you have before revealing your hand. And though we lean towards the former when using this idiom to reference our own pursuit of sustainable electric performance, the latter works too. Time to put our cards on the table. Starting with our LCA report.
Polestar Precept, our vision vehicle, is made with sustainable, organic and upcycled material solutions, creating a new expression of premium. It is made with groundbreaking technologies integrated throughout, such as an intuitive infotainment system. It is made with design elements, both exterior and interior, that more closely resemble designs from the world of aerospace.