The journey toward greater sustainability is a journey without end. There are always further improvements to be made, new technologies to be employed, and new solutions to implement. It's the true never-ending story.
Hometown innovation: Polestar and Göteborgsvarvet
Göteborgsvarvet is the world's largest half-marathon. Held in Gothenburg since 1980, the event attracts over 60,000 participants. It's also one of the world's most sustainable races, certified according to the ISO-20121 international standard.
Kindred spirits: Bcomp
Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.
Kindred spirits: CAKE
CAKE is a Swedish electric motorcycle brand, encouraging respectful, exciting, emission-free exploration of the outdoors. We recently spoke with founder and CEO Stefan Ytterborn about electric drivetrains, premium versus luxury, and using electric motorcycles to combat poaching.